So You Believe Breakfast Is The Most Important Meal Of The Day? Fooled again!

Now I want to tell you why you believe, along with so many others, why breakfast is the most important meal of the day. In the 1920s, the Austrian-born Bernays was the nephew of Sigmund Freud, was approached by the Beech-Nut Packing Company – producers of everything from pork products to the nostalgic Beech-Nut bubble gum. Beech-Nut wanted to increase consumer demand for bacon.  In the video above Edward L. Bernays describes his work with the Beech Nut Packing Company and how bacon and eggs became America’s favorite breakfast.

He turned to his agency’s, the Public Relations Counselor, internal doctor and asked him whether a heavier breakfast might be more beneficial for the American public. Knowing which way his bread was buttered, the doctor confirmed Bernays suspicion and wrote to five thousand of his doctor friends asking them to confirm it as well. This ‘so called study’ of doctors encouraging the American public to eat a heavier breakfast – namely ‘Bacon and Eggs’ – was published in major newspapers and magazines of the time to great success. Beech-Nut’s profits rose sharply thanks to Bernays and his team of medical professionals.

Bernays was quite good at using psychology, i.e., brainwashing, to get people to buy a product or an idea. He was hired by the Aluminum Company of America to use the American Dental Association to convince people that water fluoridation was safe and healthy for the public. This allowed them to sell a very toxic by product that was costing them a lot to dispose of and have the cities of the nation dump it for them and pay for the privilege.

He also ran the campaign for Dixie Cups and scared people into thinking the glasses they were drinking out of were unsanitary, and should be replaced by disposable cups. He was also hired by President Coolidge to help run his re-election campaign in 1924, and had Coolidge invite the country’s leading vaudevillians to the White House for a meet-and-greet over pancakes. It might have been the first known political pancake breakfasts that are now so popular among presidents and council members alike.

Which leads me to this: Skipping Breakfast Kills You?

If you haven’t heard yet, you will soon about an A study of older men find those who regularly skipped breakfast had a 27 percent higher risk of a heart attack than those who ate a morning meal. Sound scary for all you non breakfast eaters doesn’t it?

“The researchers surveyed nearly 27,000 men about their eating habits in 1992. About 13 percent of them said they regularly skipped breakfast. They were all educated health professionals — like dentists and veterinarians — and were at least 45. Over the next 16 years, 1,527 suffered fatal or non-fatal heart attacks, including 171 who had said they regularly skipped breakfast. In other words, over 7 percent of the men who skipped breakfast had heart attacks, compared to nearly 6 percent of those who ate breakfast”. There were no indications that the ones who said that in 1992 whey regularly skipped breakfast continued to skip breakfast for the rest of their lives, only that 22 years ago they said that they did.

Now the difference between 6 and 7% reads like a one percent difference to me, The researchers calculated the increased risk at 27 percent, taking into account other factors like smoking, drinking, diet and health problems like high blood pressure and obesity. I was unable to find the actual study to see how they did that calculation, but it seems to me that there is more room for a correlation than a causation.

“We don’t know whether it’s the timing or content of breakfast that’s important. It’s probably both,” said Andrew Odegaard, a University of Minnesota researcher who has studied a link between skipping breakfast and health problems such as obesity and high blood pressure. Generally, people who eat breakfast tend to eat a healthier diet,”.

This comes close but does not tell you that the non breakfast eaters shared all the risk that the breakfast eater incurred, that should imply that 5 of those 6 percent occurred for the same reason that the breakfast eaters leaving the one percent difference. Here they made a big assumption and that was because the one differ and that they had recorded was if they reported 22 years ago if they ate or skipped breakfast that skipping breakfast was correlated to the increased heart attack rate, how that related to the difference is unexplained and, in my opinion, explainable.

Personal I skip breakfast ever since I stopped working for a living, as I no longer need the calories I did in those days, but I tend to eat healthy food (still trying to figure out how you eat a diet) though only twice a day and seldom snack. It seems to me that obesity and high blood pressure is much more the likely cause of the increase rate of the heart attacks in the non-breakfast eaters instead of their skipping breakfast. I just wonder who it is that is trying to get me to eat breakfast?

Update: 1/8/2015

From 9 Of The Most Common Nutrition Myths Ever Told:

There is new evidence to suggest that intermittent fasting has some major health benefits. By skipping breakfast and not eating until around 11am, you’re giving your body an extended break from eating, which has been shown to be as effective as calorie restriction in fat loss.

Fasting has also been shown to increase human growth hormone secretion by up to 1200 percent for women and 2000 percent for men.

Other benefits include reducing inflammation, reducing insulin resistance, improving blood pressure, and increased lean body mass. Intermittent fasting can also improve your brain function by increasing levels of BDNF, a protein that protects your brain cells from the changes associated with Alzheimer’s and Parkinson’s

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3 CommentsLeave a comment

  1. […] all the time, one of the first use of it changed the perception of American’s to believe that breakfast is the most important meal of the day: In the 1920s, the Austrian-born Bernays was the nephew of Sigmund Freud, was approached by the […]

  2. […] Advertisers use deceptive propaganda all the time, one of the first use of it changed the perception of American’s to believe that breakfast is the most important meal of the day: […]


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